BMW, Audi Ad Campaign WAR Heats Up in Hong Kong

BMW and Audi, the two German premium brands have their daggers drawn at each other and no one is in the mood to spare the other. The already popular ad campaign war between the two has now headed to Hong Kong where BMW is a tiny bit ahead after buying a huge ad space — where they display the new BMW 5-series — directly above the Audi showroom in Hong Kong.

BMW billboard over Audi

And from what we can tell, this board effectively displaces the Audi dealership from viewing. Those following this battle closely will remember the two premium German brands competing with billboard adverts in the US, too, in California. Considering the ongoing battle, this sure is an impressive move by BMW while Audi needs to figure out the source that gave BMW the ad space. We wonder what will be their next step.

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