BMW has yet again topped the list of premium brand sales for 2010. They have proved to top the list by pushing their main rivals, Mercedes-Benz and Audi, into the second and third position.
BMW is the global leader among the three brands as BMW AG had total sales of 1,224,280 units last year and BMW Group, which includes the MINI and Rolls-Royce brands, sold a total of 1.46 million units. It is a 14.6% increase for the BMW AG and a 13.6% for BMW Group when compared with 2009.
With total sales of 1.17 million unit sales in 2010, the Mercedes-Benz finished second in the list. It marked a growth of 15.3% than 2009.
Audi managed to reach third as they experienced a 15% growth when compared with the last year. Audi, the VW Group premium brand, sold 1.09 million units in 2010.
The auto markets in China have grown in a rapid rate and after the global turn down, the US markets are also catching up. The companies were benefited from the potential of these auto markets around the world.
BMW and MINI claimed that they were able to sell 168,000 units in China in 2010 and that is an unbelievable rise of 86.7% than the rates of 2009.