FOE Survey Concludes Price Not an Influencing Factor for Commercial Vehicles Purchases

As per a recent survey conducted part of the WesBank-sponsored Focus on Excellence Awards, it turned out that reliability is the biggest factor that influences the purchase of both medium and heavy commercial vehicles. More to it, looks like the price was listed as the sixth most important factor amongst buyers of medium commercial vehicles and the ninth most important factor for buyers hailing from the heavy commercial segment.


The FOE Survey clearly indicates that recession hasn’t got much to do with the declining sales of vehicles belonging in this segment, as buyers are looking for reliability and after-sales service more than anything. But could it mean that automobile manufacturers are going to focus on these things from now on to get their sales up again, probably not! Other important factors include the easy availability of spare parts, brand loyalty, product quality, low CPK, longevity of a product, performance, value for money, dealer network and the driver’s comfort.

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