Genesis Prada Launched; Hyundai-Prada JV

Hyundai, in cooperation with the renowned Italian fashion label Prada, has launched their joint venture- Genesis Prada in Korea.


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The model happens to be one of the most luxurious models from Hyundai. The vehicle has got dark chrome accents as well as a “shark-fin” antenna. It features exclusive 19-inch alloy wheels. The interior cabin is adorned with “Saffiano” leather upholstery. It runs a piano black trim and is provided with a rear seat entertainment system.

Power is provided by a 5.0-liter V8 engine. It churns out 430 PS (316 kW / 424 hp) and 510 Nm (376 lb-ft) of torque. It is connected to an eight-speed automatic transmission.

The Genesis Prada is available in three colors such as Black Nero, Blue Baltico and Brown Moro. It has been learnt that the production of the model will be limited to 1,200 units in South Korea. Some units will be exported to China and the Middle East as well.

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