The US market might soon get to see Kia Motors going in for a change in nomenclature of its models. The automotive company is mulling over changing the names of its US range of vehicles from product names to alphanumerics.
With the new change soon to take effect, the US buyers can choose their Kia models from among different alphanumeric names. In home country South Korea, the Kia line up has already been given partially alphanumeric names. For instance, the mid-sized Optima sedan has been named the K5, while large sedan Cadenza comes with theK7 name. The Kia Forte is to be called the K3. This doesn’t mean that all Kia models have been renamed. The Morning, Pride, Koup, Soul and Sportage have retained their nomenclature. The thought of renaming the vehicles with alphanumerics in the US car mart stems from the belief that such a move could enhance the strength of the car brand.
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