Subaru is on the verge of launching a new brand philosophy, called ‘Confidence in Motion’ and the company will be announcing the very first concept car from this brand at Los Angeles Auto Show this month.
Subaru’s new brand philosophy is aimed at a continuous product development – bringing in more products to the customer in a timely, anticipatory manner while simultaneously focusing on environmental issues.
This focus will be coupled with a keen eye on excellence in engineering to ensure top level innovation.
Reports say that the move is Subaru’s way of moving with the times and focusing on the green market and products. There is a strong possibility that the company will be concentrating more on hybrid, battery electric and possibly alternative fuel vehicles in the future.
As far as the new concept is concerned, all that can be deciphered from the teaser that was released is that the vehicle looks like it could be the next generation Impreza, which is due in 2012.