Ford UK Starts Selling Cars Online; Becomes First Carmaker To Do So

Ford sales have gone online in the UK. As many as 50 dealers wholly-owned by Ford have kicked off vending new and pre-owned models over the Net from June 29.

With a survey having revealed that close to four in ten buyers look at buying their next car on the internet, the Ford initiative stands the chance of triggering rivals too to take the Net sales route. The carmaker’s UK dealers have begun lining up models ranging from the Ka, to Focus, Mondeo and the Galaxy people-carrier for purchase via the email.

Customers also have the option of getting in touch with a new call-centre that would help in placing orders. The Net sales efforts work in such a way that every new car will be delivered by to one of 12 regional delivery centers, where customers can do a final check, sign a final document and drive home in the new model purchased.

Price tags will be the same as what the Ford cars sport at dealerships. [via Telegraph]

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